Find Out About Kev Wiles Dubai Based SEO Consultant
Freelance SEO Consultant
Hi, I’m Kev, an experienced freelance SEO consultant currenrlty based in Dubai specializing in driving growth for DTC eCommerce brands and more specifically those brands currently operating on Shopify+
I’ve worked with a range of brands over the last 10 years such as Tapi Carpets, Furniture Village & Halfords.
Forget about hiring an in-house team – I cut through the SEO noise and jargon, providing an SEO roadmap that will get you results.
I’ve been working in SEO for around 12 years both agency, in-house and consultancy
Supported 100s of brands in eCommerce SEO
I run my own Shopify brand websites
Tracking & Measurement
Tools used to monitor visibility, performance, and search demand across Google and emerging AI surfaces.
Google Search Console
Google Analytics (GA4)
Looker Studio
SEO Stack
Ahrefs
Rankscale
Keyword Research & Demand Discovery
Used to identify search demand, intent clusters, and commercial opportunities.
Keyword Insights
Ahrefs
Semrush
Google Keyword Planner
AlsoAsked
Content Briefing & Optimisation
Tools for turning search demand into structured, intent-led content.
Surfer
Keyword Insights (Brief Builder)
Clearscope
Frase
Google SERPs (manual analysis)
Cuppa
LLM & AI Search Tools
Used to understand and optimise visibility across AI-powered search and answer engines.
ChatGPT (search & shopping surfaces)
Perplexity
Google AI Overviews (SERP analysis)
Entity & schema testing tools
Custom prompt testing frameworks
Rankscale
LLMrefs
Technical SEO Tools
Focused on crawlability, indexation, performance, and site architecture.
Screaming Frog
Sitebulb
Google PageSpeed Insights
Chrome DevTools
Log file analysis tools
Conversion & UX Optimisation (SEO-adjacent)
Ensuring organic traffic converts efficiently.
Hotjar
Microsoft Clarity
Google Optimize
Workflow, Governance & QA
Maintaining SEO quality, consistency, and scale across teams.
Notion
Jira
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