Freelance SEO Consultant
Hi, I’m Kev, an experienced freelance SEO consultant currenrlty based in Dubai specializing in driving growth for DTC eCommerce brands and more specifically those brands currently operating on Shopify+
I’ve worked with a range of brands over the last 10 years such as Tapi Carpets, Furniture Village & Halfords.
Forget about hiring an in-house team – I cut through the SEO noise and jargon, providing an SEO roadmap that will get you results.
I’ve been working in SEO for around 12 years both agency, in-house and consultancy
Supported 100s of brands in eCommerce SEO
I run my own Shopify brand websites
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Turn strong brand awareness into a scalable SEO and AI search strategy that could support non brand growth, product discovery and long term customer acquisition.
Trusted by eCommerce brands and agencies of all sizes in Dubai
I work as a freelance SEO consultant in Dubai, helping DTC brands and agencies grow their online presence across the UAE through commercially focused SEO strategies.
Key product, commercial and collection pages were not fully aligned to how customers searched, limiting the brand’s ability to capture broader non brand demand.
Product pages needed stronger purchase stage content and structured data to help Google understand suitability, usage, benefits, variants, availability and product context.
AI search and LLM discovery created a clear opportunity, but the brand needed stronger entity signals, topical associations and citation worthy content to be confidently referenced.
What I did
The first step was creating a clear roadmap that connected technical SEO, product optimisation, content strategy and AI visibility into one joined up plan.
The roadmap prioritised actions by commercial impact and implementation effort, so the brand could focus on the changes most likely to improve discovery, ranking eligibility and customer acquisition.
This included:
Technical SEO improvements
Product and collection optimisation
Commercial landing page opportunities
Content hub development
Internal linking improvements
Product schema expansion
Merchant Center and product discovery recommendations
AI Overview and LLM visibility opportunities
The goal was not to create a long list of SEO tasks. It was to build a practical search growth system the team could execute against.
Technical & Product Discovery Foundations
Improved crawlability, indexation, internal linking and structured product data so Google and AI systems could better discover, understand and trust priority pages.
Product Page & Search Alignment
Strengthened product pages with clearer suitability, benefits, routine guidance, reassurance signals and FAQs to better capture non brand, purchase stage searches.
Collection, Content & AI Visibility Strategy
Mapped wider demand into collection, landing page and content opportunities, while improving entity signals and topical relevance for Google, ChatGPT and Perplexity.
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The outcome
This was a strategy led engagement designed to give the brand a clearer organic growth system.
The work helped the brand move from a primarily branded search footprint towards a more scalable discovery model built around:
Stronger non brand search targeting
Clearer product and collection architecture
Better product page alignment with buyer intent
Improved structured data and product discovery signals
A roadmap for AI Overview and LLM visibility
Stronger entity and authority signals
A clearer plan for reducing reliance on paid acquisition over time
The result was a practical SEO and AI discovery roadmap that connected technical SEO, content strategy, product data and authority building into one commercial growth plan.
Unlock the potential of your brand’s online presence with expert guidance to help you develop an seo strategy in Dubai. Whether you’re a growing DTC business or an established eCommerce brand, I provide tailored SEO strategies to maximize your visibility and revenue.
In Top 20 Keyword Positions
+32.9%
YoY growth in non brand organic performance
+219%
In Organic Revenue
Kev Wiles © 2024 - Dubai Marina, Dubai,
