Senior SEO leadership, no full-time hire
Part-time, director-level SEO support for DTC and eCommerce brands, covering strategy, technical SEO, content and AI search visibility, without the cost or notice period of a full-time hire.
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Where your brand needs to show up
Google Search
AI Overviews
ChatGPT/Perplexity/Claude
A Fractional SEO Director in 2026 has to operate across all three, not just the first one. That's built into the scope below, not sold as an add-on.
— Definition
A Fractional SEO Director is a senior SEO professional who works with your business part-time or on retainer, operating at director level rather than as an outside adviser. You get the same strategic ownership, prioritisation and accountability as a full-time hire: setting the roadmap, briefing the team, and being judged on commercial results, not just recommendations delivered and left for someone else to action.
Fractional SEO Director vs. SEO Consultant
A consultant typically advises from the outside: audits, recommendations, a report. A Fractional SEO Director is embedded in how decisions get made, day to day, close enough to the work to stop a bad call becoming an expensive one before it ships.
Fractional SEO Director vs. Full-Time Hire
You get director-level thinking and leadership without the £80–120k salary, the recruitment cycle, or the risk of hiring before the business has the workload to justify a permanent seat. Scope flexes up or down as the business needs change.
Who needs a Fractional SEO Director
DTC & eCommerce brands scaling past early-stage revenue
You've validated organic as a channel and rankings exist, but they're plateaued or unowned. Someone needs to connect keyword strategy, Shopify architecture and content to actual commercial priority.
Agencies needing white-label senior support
Your team can execute, but a technical or strategic ceiling keeps showing up in client work. A fractional director gives you senior cover without adding headcount to your own P&L.
Brands going through a migration, rebrand or platform move
Replatforming, a rebrand, or a new market launch is exactly when the cost of an SEO mistake stops being theoretical. This is where senior oversight earns its cost fastest.
How My Fractional Services Works
01
Days 1–30
Research & audit
Full audit of what's ranking, what's stalled, and where the fastest commercial wins sit. You get a working roadmap inside the first month, not a strategy document three months from now.
02
Days 30–60
Strategy & roadmap
Priorities get sequenced, briefs go out, technical fixes move into development, and the AI visibility baseline gets set alongside classic organic work.
03
Days 60–90+
Execution & optimisation
The roadmap moves from plan to shipped work, with ongoing tracking, iteration, and reprioritisation as results and the competitive landscape shift.
Simply put, a fractional SEO director is a senior SEO expert who works part-time or on a project basis.
Offering the same high-level strategy and leadership as a full-time hire—without the long-term commitment or overhead.
Working with me, means I step in to guide your SEO strategy, from keyword research and technical SEO to content optimization and performance tracking. This approach ensures measurable growth without the need for a full-time SEO team.
Expert strategy
Get access to seasoned SEO strategies that improve rankings, increase traffic and drive conversions for long-term success.
Cost-Effective Expertise
Benefit from senior-level SEO leadership without the expense of a full-time hire—perfect for businesses looking to grow efficiently.
Scalable and Flexible Support
Receive strategic guidance customized to your business needs, whether for ongoing optimization or specific projects.
How It Works
My Approach to Fractional SEO
Research
Explore your target audience, competitors and keyword opportunities to lay a strong foundation.
Strategy
Develop a data-backed SEO strategy that aligns with your business goals and budget.
Roadmap
Create an actionable roadmap with clear timelines and milestones to guide the process.
Execution
Implement the strategy with ongoing tracking and optimization to drive positive results.
How Much Does a Fractional SEO Director Cost?
Three tiers, month to month, no long-term contract. Time allocation below is indicative and scoped properly during the intro call, not fixed in the abstract.
Essentials
$1,350
p/month
Senior SEO Experience
Tailored SEO Strategy
No long term contract
Comprehensive Reporting
Growth
$2,700
p/month
Senior SEO Experience
Tailored SEO Strategy
No long term contract
Comprehensive Reporting
Premium
$4,500
p/month
Senior SEO Experience
Tailored SEO Strategy
No long term contract
Comprehensive Reporting
Trusted by dozens of brands and agencies
Get Answers
Fractional SEO Common Questions
Why Businesses Are Choosing Fractional SEO
Many businesses are choosing Fractional SEO because it provides access to high-level, expert SEO strategy without the overhead of a full-time hire. This approach allows companies to tap into the expertise of a seasoned SEO professional on a flexible, part-time basis, helping them grow their organic search traffic and increase revenue while optimizing costs. Fractional SEO is ideal for businesses that need ongoing SEO leadership but aren’t ready to bring a full-time SEO manager on board.
How does a Fractional SEO Director differ from an SEO Consultant?
Am I tied into a long-term contract?
Do you have a list of things you can do as part of being our Fractional SEO Director?
What does the onboarding process look like?
Can I see results quickly?
How do you measure success in SEO?
How do you integrate with my existing team?
What happens if my business needs SEO expertise outside of your service hours?
