SEO Opportunity Analysis

If you’re unsure whether SEO can genuinely drive growth for your business, I can help you cut through the noise.

I provide practical SEO opportunity analyses that show what will actually move the needle for your business.

Let’s talk

Kevin is our go-to person for advanced technical SEO requirements. I have personally worked with Kevin on several projects in the past decade and he always provides valuable advice that produces results. I highly recommend Kevin for tech SEO roles, hes one of the best out there!

Ari Pournaras - Big Pond Digital

Ari Pournaras - Big Pond Digital

Ari Pournaras - Big Pond Digital

Most SEO Audits Are Noise. You Need Signal.

Let’s be honest: the majority of SEO audits exist to impress, not to guide.

You get 60-page PDFs, automated crawls, vague recommendations, and endless task lists that don’t tie back to revenue or your growth plan.

None of that helps you make a decision.

My Opportunity Analysis cuts through the noise by focusing on the few areas that actually move outcomes:

Technical blockers that limit indexation or cannibalise demand
Where you’re leaking revenue because of weak product visibility or thin content
The keywords and categories you should own but currently don’t
Where your competitors are quietly outperforming you — and why
The structural issues that stop your site scaling with your business

Instead of handing you another audit, I give you a prioritised map of what matters.
Not 93 recommendations. Just the 5–10 that change the trajectory.

Understand the True Upside Before You Commit Budget

SEO can be an incredibly high-ROI channel, but only when the underlying foundations and market conditions make sense. Too often, businesses commit budget without ever understanding the realistic opportunity in front of them the demand they could capture, the timelines involved, or the effort required to make meaningful gains. My Opportunity Analysis is built to remove that uncertainty. Instead of assumptions, you get a grounded view of whether SEO can genuinely drive growth for your business right now.

I assess the addressable search demand in your market, how much of it is currently within reach, and where you’re losing revenue today through weak visibility or structural issues. You’ll come away with a clear understanding of the upside, the limitations, and the exact steps that would move the needle in the first 90 days. It’s a decision-making tool that protects your budget and gives you clarity before you invest in a long-term channel.

A Decision Framework

Designed for Founders, Marketers, and Growth Teams

Most teams don’t actually need more SEO recommendations — they need clarity on whether SEO is the right move at this stage of their growth. If you’re comparing agencies, evaluating proposals, or trying to understand why performance has stagnated, it’s easy to get lost in generic advice and inflated claims. This analysis gives you an honest, commercial assessment of where your site stands and what’s realistically achievable. It highlights the hidden risks that could slow you down, the quick wins that can drive momentum, and whether SEO truly aligns with your margins, product mix, and growth goals. Instead of another audit telling you everything you could do, you get a practical view of what you should do — and just as importantly, what you can safely ignore. The result is confidence: the confidence to commit, the confidence to pause, or the confidence to invest with far clearer expectations.

Fractional SEO Director

Interested in Working Together?

Ready to understand the real growth potential of your site?

If you’re exploring SEO as a channel and want clarity before committing budget, you’re in the right place.

Fill in the form and I’ll be in touch to discuss your Opportunity Analysis and what you can expect from the process.

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