Shopify SEO for DTC brands
$40m+
organic revenue influenced
30+
Shopify brands worked with
12 yrs
ecommerce SEO experience
3
AI search surfaces optimised for
Who you’re working with
Kev Wiles
Fractional SEO Consultant · Shopify & DTC specialist
I’ve spent 12 years in SEO, including leading organic strategy in-house as Head of SEO at a major UK retailer, before going independent to focus exclusively on Shopify DTC brands. I’ve since worked with 30+ ecommerce brands across beauty, supplements, furniture, and fashion — both as a fractional consultant and through agency partnerships.
I co-authored an Amazon bestseller on SEO strategy, and I built my own AI/GEO framework specifically because most SEO consultants are still operating like AI search doesn’t exist. I work directly with founders and Heads of Growth, not account managers — you get me, not a junior analyst running my playbook.
• Former Head of SEO, UK retail
• Amazon bestselling co-author
• 12 years in ecommerce SEO
• Built proprietary AI/GEO framework
What you can buy
Two ways to work together
Start with a fixed-scope audit to see exactly where the opportunity is, or go straight into a fractional retainer if you already know you need ongoing senior support.
⏱
I work with a limited number of brands at any time — typically 4–6 fractional clients — so I can stay genuinely hands-on rather than spreading thin across a large roster.
Start here
SEO Growth Audit
$5,000 one-time
A deep, Shopify-specific audit that identifies exactly what’s holding your organic channel back — and what to fix first for the fastest commercial impact.
✓ Full technical and Shopify platform audit
✓ Keyword and TAM opportunity mapping
✓ Collection and product page review
✓ AI search visibility assessment
✓ Prioritised action plan, ranked by revenue impact
✓ Live walkthrough call to present findings
Delivered in 2–3 weeks from kickoff.
Book the audit
Most popular
Ongoing Fractional SEO Retainer
From $4,500 /month
Senior SEO leadership without a full-time hire. I become your embedded SEO lead — strategy, execution, and reporting, scoped to your catalogue and goals.
✓ Everything in the Growth Audit, plus ongoing execution
✓ Collection & product page architecture rebuilds
✓ Content strategy and roadmap
✓ Internal linking and link building
✓ AI search and schema implementation
✓ Monthly reporting tied to revenue, not vanity metrics
No long-term lock-in — month to month after the first 90 days.
Book a discovery call
Why generic SEO doesn’t work here
Shopify makes selling easy. It doesn’t make ranking easy.
Shopify’s platform constraints create SEO problems that don’t exist on WordPress or custom builds. This is exactly what the audit and retainer above are built to fix.
🚫 Native filtering isn’t indexable
Shopify’s default collection filters generate URL parameters Google can’t index. Every filtered combination is invisible unless you build around the limitation.
📋 Duplicate and thin collection content
Collection pages are often your highest commercial-intent pages, yet they’re frequently thin or templated.
🔗 Canonical and URL structure issues
Product-to-collection URL handling commonly creates canonical conflicts that split crawl equity and confuse Google.
⚡ App bloat slowing page speed
Every added app is another script. Core Web Vitals suffer, and so does conversion rate.
🏠 Weak internal linking architecture
Default theme structures do little to connect related products, collections, and content.
🧠 Zero visibility in AI search
Google AI Overviews, ChatGPT, and Perplexity already influence product discovery. Most Shopify brands have no citation strategy.
How I work
What happens inside the engagement
Every engagement is built around your commercial goals, not vanity traffic metrics.
01 Technical foundation audit — A full audit of crawlability, indexation, canonical structure, Core Web Vitals, and Shopify-specific issues like faceted navigation and app-driven script bloat.
02 Keyword research and TAM mapping — Combining Search Console, Ads, and competitor data into a total addressable market view that reveals where the revenue opportunity actually sits.
03 Collection and product page architecture — Rebuilding your highest-intent pages around how customers actually search, not your internal product taxonomy.
04 Content, schema, and AI search visibility — Structured content, FAQ schema, and entity clarity designed to be cited by Google AI Overviews, ChatGPT, and Perplexity.
05 Reporting tied to revenue, not vanity metrics — Monthly reporting that connects organic performance to revenue, non-brand growth, and AI search citations.
1
Discovery call
A 30-minute call to understand your brand, goals, and current organic performance.
2
Proposal
Within 48 hours, you’ll get a short, specific proposal scoped to your brand.
3
Kickoff
Access set up, initial audit underway within the first week.
4
First results review
A structured check-in at 30 days to review early technical wins.
Get in touch!
We have pricing that suits all needs. Individual to larger teams. Low pricing with no hidden fees.
Trusted by dozens of brands and agencies
Get Answers
Frequently Asked Questions About Shopify
How much do my Shopify SEO consultation services cost?
The cost of my Shopify SEO consultation services varies depending on the scope and complexity of your project. I offer tailored solutions that meet the specific needs of your business, whether it's a one-off audit or ongoing support. Please contact me directly for a personalized quote based on your requirements.
How is Shopify SEO different from regular SEO?
Can you build me a blueprint for my internal team?
How can I improve Shopify SEO through product descriptions?
How long does it take to see SEO results on Shopify?
Can you help with migrating my store to Shopify while preserving SEO?
Can you help with international SEO for my Shopify store?
Trusted by DTC brands and agencies including
Supplement Needs
First Aid Beauty
Ring Concierge
Roseland Furniture
Flamingo Estate
The differentiator
SEO for Google. Visibility for AI search too.
Traditional SEO optimises for ten blue links. That’s no longer the whole picture. A growing share of product discovery now happens inside AI Overviews, ChatGPT, and Perplexity — and most Shopify brands have zero strategy for showing up there.
AI search visibility is built into every audit and retainer as standard — not sold as an add-on.
Google AI Overviews
Active
ChatGPT
Active
Perplexity
Active
Google Shopping
Active
Fit check
Who this is for
Good fit
✓ Shopify or Shopify Plus brand doing $2m+ revenue
✓ Currently over-reliant on paid acquisition
✓ Has tried SEO before without a clear commercial result
✓ Wants organic treated as a serious revenue channel
✓ Open to fractional or project-based support
Not a good fit
✗ Pre-revenue or very early-stage store
✗ Looking for one-off blog posts or keyword stuffing
✗ Wants guaranteed rankings or overnight results
✗ Not on Shopify or Shopify Plus
✗ Looking for the cheapest possible SEO option
Honest objections
What people are usually thinking before they reach out
“We tried SEO before and it didn’t work.”
Usually this means a generic agency applied a generic playbook to a Shopify-specific problem. The audit will tell you within 2–3 weeks exactly what was missed.
“How do I know you won’t disappear after month one?”
No long lock-in contracts, monthly reporting tied to revenue, and a 30-day review built into the process so you’re never wondering what’s happening.
“Is this worth it compared to just running more paid ads?”
Paid stops the moment you stop spending. Organic compounds — pages built today keep ranking and converting 12+ months later.
“We’re a small team — can we actually keep up with this?”
That’s exactly the point of fractional. I do the strategy and a large share of execution myself, looping in your team only where decisions are needed.
Common questions
Shopify SEO, answered honestly
How long does Shopify SEO take to show results?
Technical fixes can show movement within 4–8 weeks. Meaningful non-brand organic revenue growth typically takes 4–6 months, and compounding results build over 12+ months.
What’s the difference between the audit and the retainer?
The audit is a fixed-scope, one-time diagnostic. The retainer includes ongoing strategy and hands-on execution. Many clients start with the audit, then move into a retainer.
What’s actually different about Shopify SEO?
Shopify’s URL structure, native filtering, app ecosystem, and theme architecture all create platform-specific constraints that generalists often miss.
Do you do the implementation, or just strategy?
Both, depending on the engagement. I work directly in Shopify themes, collaborate with your dev team where needed, and stay hands-on with technical implementation.
Is AI search visibility really worth focusing on yet?
Yes. The brands building AI search visibility now are establishing entity authority before the space gets competitive.
Start with a $5,000 SEO Growth Audit, or book a discovery call to talk through fractional support for your brand.
Book Discovery Call
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