About Me
Tools & Partners
SEO doesn’t operate in isolation.
I collaborate with proven ecommerce, data and technology partners to ensure strategy translates into real commercial impact. And if your setup isn’t listed here, that’s fine complex and custom stacks are the norm, not the exception.
Tracking & Measurement
Tools used to monitor visibility, performance, and search demand across Google and emerging AI surfaces.
Google Search Console
Google Analytics (GA4)
Looker Studio
SEO Stack
Ahrefs
Rankscale
Keyword Research & Demand Discovery
Used to identify search demand, intent clusters, and commercial opportunities.
Keyword Insights
Ahrefs
Semrush
Google Keyword Planner
AlsoAsked
Content Briefing & Optimisation
Tools for turning search demand into structured, intent-led content.
Surfer
Keyword Insights (Brief Builder)
Clearscope
Frase
Google SERPs (manual analysis)
Cuppa
LLM & AI Search Tools
Used to understand and optimise visibility across AI-powered search and answer engines.
ChatGPT (search & shopping surfaces)
Perplexity
Google AI Overviews (SERP analysis)
Entity & schema testing tools
Custom prompt testing frameworks
Rankscale
LLMrefs
Technical SEO Tools
Focused on crawlability, indexation, performance, and site architecture.
Screaming Frog
Sitebulb
Google PageSpeed Insights
Chrome DevTools
Log file analysis tools
Conversion & UX Optimisation (SEO-adjacent)
Ensuring organic traffic converts efficiently.
Hotjar
Microsoft Clarity
Google Optimize
Workflow, Governance & QA
Maintaining SEO quality, consistency, and scale across teams.
Notion
Jira
