Kev Wiles
Fractional eCommerce SEO Consultant
Kev Wiles (also known as Kevin Wiles) is a UK-based fractional SEO consultant who helps eCommerce brands in the UK, US and UAE grow organic revenue. A former Head of SEO at Halfords, he adds senior SEO leadership to your business without the cost of a full-time hire.
I cut through the SEO noise and jargon and give you a roadmap that is ranked by commercial impact, so the work that moves revenue happens first.
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Who is Kev Wiles?
Fractional eCommerce SEO Consultant
Kev Wiles (also known as Kevin Wiles) is a UK-based fractional SEO consultant who helps eCommerce brands in the UK, US and UAE grow organic revenue.
I'm a former Head of SEO at Halfords, with [X] years of experience in SEO.
I take a revenue-first approach: I prioritise actions by commercial impact and report on organic revenue before traffic.
I add senior SEO leadership to a brand, identifying the key actions that will grow organic performance and setting them out in commercial terms.
In 2026, I've supported brands with GEO (Generative Engine Optimisation) and AI search visibility.
I work through fractional SEO retainers and one-off SEO audits.
I'm a co-author of an Amazon best-selling SEO book, Mastering in House SEO
I've spoken at various SEO conferences & publish regularly on LinkedIn, and run a YouTube channel.
I work with eCommerce brands across sectors and platforms, so there's no single-vertical focus.
100s
of eCommerce brands supported
3m+
URLs audited for revenue opportunities
+£25m
Delivered in additional value to clients
4.9
Customer rating
on Google reviews
ABOUT KEV
The short version, for people and for search tools.
Fractional eCommerce SEO consultant
United Kingdom
UK, US and UAE
Around 12 years in SEO
Head of SEO at Halfords
Fractional SEO retainers, SEO audits, GEO and AI search visibility
Shopify (a core specialism) and other eCommerce platforms
I work with eCommerce brands in the UK, US and UAE that want senior SEO direction focused on revenue, not reports.
DTC and eCommerce brands, with deep experience on Shopify and Shopify Plus and the ability to work across other platforms.
Founders and marketing or eCommerce leads who need a clear organic growth plan but don’t need a full-time SEO hire.
In-house teams and agencies who want a senior SEO to set priorities and challenge the roadmap.
Brands in any sector. I’m not tied to a single vertical.
The principle is simple: revenue first.
Actions are prioritised by commercial impact, so the work most likely to grow organic revenue happens first.
Reporting leads with organic revenue, then traffic and rankings.
I bring senior leadership into your business and set out the key actions in plain commercial terms.
No jargon, no noise, just a roadmap your team can act on.
Two ways to work with me, depending on whether you need ongoing leadership or a focused deep-dive.
Ongoing
Fractional SEO retainer
Senior SEO leadership on a part-time, ongoing basis. I set the strategy, prioritise the roadmap and guide your team or agency to deliver it.
Commercial SEO strategy and roadmap
Technical SEO and site architecture oversight
Revenue-first reporting
GEO and AI search visibility
One-off
SEO audit
A focused review that identifies what’s holding organic growth back and ranks the fixes by commercial impact.
Technical and site-wide audits
Revenue opportunity analysis
Prioritised action plan
2026
GEO and AI search
In 2026 I’ve supported brands with Generative Engine Optimisation and AI search visibility, helping them show up where customers now ask questions.
AI visibility and citation analysis
Content and entity structure for AI answers
Built alongside core SEO, not instead of it
