How to Find an SEO Job

SEO hiring has changed, generalist roles are thinner on the ground, and the roles that do exist increasingly want something specific: technical depth, AI visibility knowledge, or fluency in a particular platform.

I actually still think SEO is growing but the role types are changing to be inclusive of GEO, the below are some of the main areas when I have been looking for a new role have been my go to ways to find a new SEO role.

Where to Actually Find SEO Roles

The usual boards like Indeed & LinkedIn are still a great starting point but they shouldn’t become the only place you use to find your next role.

LinkedIn

LinkedIn is still by far one of the biggest platforms to find your next opportunity within SEO or GEO. Using LinkedIn in a basic format of just searching for open SEO roles is going to yield a lot of irrelevant specialisms and levels of seniority.

Set up a saved search with the specific titles and keywords you're after and turn on alerts, so new postings land in front of you instead of you having to go looking. It takes minutes to set up and changes LinkedIn from a passive feed into something that actually works for you.

Once you've done this and you see an opportunity that you feel would be relevant, my best advice is to then also connect with some of the key stakeholders within the business to show a proactive approach.

Speak to James at Frontier

Frontier, run by James Congdon, specialises in SEO, GEO, paid media and e-commerce recruitment. He's spent years building relationships across agencies and high-growth brands, and because he's worked as a marketer himself, he understands the roles he's recruiting for rather than just matching keywords on a CV. Worth reaching out directly, even without a live vacancy, he'll often know what's coming up before it's advertised anywhere.

SEOjobs.com

Built by Nick LeRoy, SEOjobs.com is one of the best dedicated SEO job boards around. Roles here tend to be more specific and more senior than what surfaces on generalist platforms, because the people posting already know exactly what they want, they're not fishing for a generalist marketer who can "also do SEO." Worth checking regularly rather than treating it as a backup to LinkedIn.

SEOFOMO

Aleyda Solis's weekly newsletter isn't built as a job board, but it consistently includes a curated list of open SEO roles alongside industry news. It's a genuinely underused source for job hunting precisely because most people subscribe for the news and don't realise the jobs section is there too. Worth subscribing to for that reason alone.

Positioning Yourself Properly

The single biggest difference between CVs that get a response and CVs that don't is whether they lead with outcomes or tasks.

"Managed SEO for an e-commerce brand" tells a hiring manager nothing. "Grew organic revenue by rebuilding collection architecture and fixing crawl budget waste on a 50,000 SKU catalogue" tells them exactly what you're capable of and gives them something to ask about in an interview.

The same applies to how you talk about the brands you've worked with. Avoid vague qualifiers like "serious" or "ambitious" clients, they don't mean anything specific and they can accidentally sound like you're filtering for a type of brand rather than describing your actual experience. Be concrete about the problem you solved and the result it produced. That's true whether you're applying in-house or pitching yourself for freelance and fractional work.

Why the Network Still Wins

A meaningful number of the best roles never get advertised at all. Events like BrightonSEO exist as much for the conversations in between talks as the talks themselves, and plenty of hiring happens informally there before a job ever goes to a board. The same goes for community Slack groups like Traffic Think Tank and SEO Community, where people share openings with their network before anywhere else.

Direct outreach works for the same reason. If there's a brand or agency you'd genuinely want to work for, a short message to whoever leads their SEO or marketing function, even with no live vacancy, often lands better than a formal application months later once something does open up.

The Takeaway

Finding the right SEO role now takes more than working through a job board. The best opportunities tend to come from specialist sources like Frontier, SEOjobs.com and SEOFOMO, well before most of them are ever advertised publicly. Combine that with leading your CV and applications with commercial outcomes rather than a list of tasks, and you'll do more for your job search than almost anything else.

If you're navigating this right now, I'm always happy to talk it through. Connect with me on LinkedIn.

Frequently Asked Questions

Are there SEO-specific job boards worth using?

Yes. SEOjobs.com lists dedicated SEO roles and tends to carry more specialist and senior positions than LinkedIn or Indeed, because the people posting already know exactly what they want.

Is it worth speaking to a recruiter directly?

Yes, particularly one who specialises in the space. James Congdon at Frontier focuses on SEO, GEO, paid media and e-commerce recruitment, and often knows about roles before they're advertised anywhere.

What's the benefit of subscribing to an SEO newsletter for job hunting?

Newsletters like Aleyda Solis's SEOFOMO include curated job listings alongside weekly industry news, so you see roles that most people miss simply because they're not looking for them there.