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Supplement brand - Growth Audit

Supplements

SEO Growth Audit · Solo delivery

A $5,000 SEO Growth Audit uncovered 19 fixes that took a supplement brand from page 2 to page 1 in 90 days

🌎 United States

🛒 Shopify

🎯 SEO growth audit + Delivery Call

🧠 Includes AI search visibility

+162%

non-brand organic traffic, 90 days post-audit

prioritised fixes identified in the audit

keywords moved from page 2+ to page 1

The situation

A capable in-house team, but no outside eyes on the technical and structural details

This US-based supplement brand had an in-house marketing team handling content and some on-page SEO, but no dedicated SEO specialist. Organic growth had been flat for roughly a year, and the team suspected something structural was holding them back — they just couldn't pin down what.

Rather than commit to an ongoing retainer without knowing the scale of the opportunity, they brought me in for a standalone SEO Growth Audit — a fixed three-week engagement to diagnose exactly what was wrong and hand over a prioritised plan their team could action themselves.

AUDIT SCOPE

What the three-week audit covered

The audit covered four areas: full technical and crawlability review, keyword and TAM (Total Addressable Market) opportunity mapping, collection and product page assessment, and an AI search visibility check across Google AI Overviews, ChatGPT, and Perplexity.

Before

✕ Flat non-brand organic for ~12 months

✕ 11 priority keywords stuck on page 2+

✕ Zero FAQ schema across the site

✕ 38 keyword opportunities uncaptured

After

✓ +162% non-brand organic traffic

✓ 97 keywords now ranking page 1

✓ FAQ schema live on priority pages

✓ 14 of 38 opportunity keywords now targeted

Non-brand organic traffic pre-audit baseline vs 90 days post

Before engagement

Baseline

90 Days After

+162%

Practical, prioritised, commercially minded

Kevin delivered a highly valuable SEO audit for our site , combining technical SEO, shopify expertise, content strategy, and AI search insight into a clear commercial roadmap. His recommendations were practical, prioritised, and focused on driving meaningful organic growth and revenue. I’d highly recommend Kevin to any eCommerce brand looking for a knowledgeable, commercially minded SEO partner.

Key findings

19 issues identified, ranked by revenue impact

The first step was creating a clear roadmap that connected technical SEO, product optimisation, content strategy, and AI visibility into one joined-up commercial growth plan — prioritised by impact and implementation effort.

Collection pages have no dedicated copy at all

22 collections live with zero unique on-page copy — no intent-led content, no ingredient or benefit framing, nothing for Google or AI search to use to understand or rank the page beyond the product grid itself.

Internal links don't pass blog authority into commercial pages

40+ blog posts with strong backlink profiles, but under 10% of internal links from them point to collection or product pages — authority is being generated and then stranded instead of compounding.

Product schema missing AI-extraction fields

Basic Product schema exists, but no AggregateRating, FAQPage, or ingredient/dosage data — exactly the structured fields AI Overviews and ChatGPT pull from to answer comparison queries in this category.

38 high-intent, zero-competition keywords with no dedicated page

TAM mapping surfaced a cluster of ingredient and benefit-led search terms with real commercial intent and minimal competition — none of which had a page built to capture them.

18% of Merchant Center feed disapproved or limited

GTIN gaps, sync-delayed pricing, and policy-flagged imagery are actively suppressing free and paid Shopping visibility — live revenue being capped, not just future opportunity missed.