Direct answer
An AI visibility audit is a structured review of whether ChatGPT, Perplexity, Google AI Overviews and Copilot cite your Shopify store when customers ask about your category. This audit runs 141 checks across 11 categories, including crawl access, entity signals, schema, content citability, off-site trust, and eCommerce-specific GEO signals a generic tool misses. Each check is scored for citation impact and delivered as a prioritised roadmap, not a PDF of flagged issues.
CITATION STATUS
SAMPLE / STORE.COM
Google AI Overviews
not cited
ChatGPT
cited
Perplexity
not cited
Copilot
not cited
Composite score
27/100
Importantace of a AI Visibility Audit
Ranking well and being invisible can happen at the same time
02 · HOW THIS DIFFERS
Built for Shopify’s data model, not a generic content checklist
Most GEO audits on the market check whether an llms.txt file exists and whether a page has some schema present. That’s a fraction of what actually determines whether an AI system can confidently extract and cite a product.
TYPICAL GEO AUDIT TOOL
Crawler access & robots.txt check
llms.txt presence
Generic schema validation
Platform mention scoring
Automated, one-size-fits-all output
THIS AUDIT
Product schema audited against variant & offer logic, not just presence
Feed-to-schema-to-page price and availability consistency
ProductGroup / hasVariant structure reviewed for AI-led matching
Attribute depth mapped for long-tail, attribute-based discovery
Prioritised by commercial impact, delivered by the person doing the work
03 · WHAT’S COVERED
11 audit categories, 141 checks, one prioritised roadmap
Every check is scored 1–5 on citation impact and tagged by the discipline it moves: AI visibility, traditional search, or both, so nothing gets actioned on guesswork about which channel it affects.
01 · BRAND INTELLIGENCE
How AI currently perceives and categorises the brand.
7 sections · GEO
02 · QUICK SCAN
20-point field triage to identify critical blockers.
20 checks · GEO + SEO
03 · AI CRAWL & ACCESS
Bot access, rendering and crawl-level blockers.
12 checks · GEO + SEO
04 · ENTITY & BRAND
Brand entity consistency across schema, profiles and knowledge sources.
12 checks · GEO + SEO
05 · SCHEMA
Product, organisation, trust and content markup reviewed for accuracy.
14 checks · GEO + SEO
06 · CONTENT & EXTRACTION
Passage-level citability, structure and quotable sentence density.
16 checks · GEO + SEO
07 · ARCHITECTURE
Site structure, topical clusters and internal linking.
10 checks · GEO + SEO
08 · OFF-SITE & PR
The external citation ecosystem and trust signals.
10 checks · GEO + SEO
09 · E-E-A-T & TRUST
Authority, credentials, case studies and transparency signals.
10 checks · GEO + SEO
10 · MEASUREMENT
Citation, mention and share-of-voice metrics that prove impact.
10 checks · GEO + SEO
11 · ECOMMERCE GEO
Product feeds, offer schema and agentic-commerce readiness.
10 checks · GEO + SEO
04 · WHAT YOU GET
A working document, not a scored PDF
The deliverable is built to be acted on directly, whether that’s your team implementing it or handed to a developer.
01 Scored audit workbook — All 141 checks with a finding, a 1–5 priority score and its GEO/SEO signal type, so every fix is tied to the channel it actually moves.
02 Evidence-ranked roadmap — Each action backed by a specific finding: a confirmed AI referral, a citation gap, a schema mismatch, not a generic best-practice checklist item.
03 Content & schema briefs — Ready-to-implement briefs for the highest-impact gaps, written for a developer or content team to execute directly.
05 · WHO THIS IS FOR
Shopify and Shopify Plus DTC brands with real catalogue complexity
This is built for brands where product count, variant structure and feed complexity make a manual, generic audit impractical, and where AI-driven discovery already touches a meaningful share of category research.
Delivered directly by a former Head of SEO at Halfords and co-author of Mastering In-House SEO, working hands-on with Shopify and Shopify Plus e-commerce brands.
15+ yrs — in search, in-house and agency-side
Shopify-native — audit built around Shopify’s data model, not ported from a generic checklist
06 · QUESTIONS
Frequently asked
What’s the difference between a GEO audit and an SEO audit? An SEO audit measures whether a page can rank in traditional search results. A GEO audit measures whether an AI system can confidently extract, trust and cite that page when generating an answer.
Does this still matter if my store already ranks well on Google? Yes. Ranking well in traditional search does not guarantee AI citation.
How is this different from a free AI visibility checker tool? Free tools score surface-level signals. This audit goes into product-level schema logic, feed-to-schema consistency and variant structure.
Do you check product schema specifically, or just whether schema exists? Specifically.
How are findings prioritised? Every check is scored 1 to 5 on citation impact and tagged by whether it affects AI visibility, traditional search, or both.
How long does the audit take? Typically one to two weeks from kickoff to delivery.
How much does an AI visibility audit cost? One-off audits typically run from around £1,500 for a focused scope up to £5,000+ for a full multi-platform, multi-category review.
Find out what AI systems say about your store today
A short call to scope catalogue size, platforms and competitors, then a fixed quote before any work begins.
