Google Regex Search: Find Indexed Shopify URL Variants
Apr 29, 2026
WRITTEN BY
Kev Wiles
I’m a Fractional SEO Specialist with 12+ years’ experience working with eCommerce brands. I focus on making SEO simple, clear, and effective helping businesses cut through the noise and unlock real growth.
If you’re using Shopify at some stage you will have likely ran into the canonical issue which is a persistent discussion topic within the SEO community, this issue essentially means the collection internal link goes to a landing page which is canonicalized to a different product URL.
In most cases you’ll see a URL such as
canonicalize to https://www.penningtons.com/products/ds-cheeky-satin-micro-lace-panty-mesh-insert-491271
The issue with this is you’re not only asking Google and models like ChatGPT to crawl these pages but you’re also causing mixed signals from an internal link perspective, there are lots of guides which exist on how to solve this issue directly within Shopify such as this one from Go Fish Digital.
However, you can actually now use regex within Google Search Operators, meaning you can now also get a clear understanding of which canonicalized pages might actually be indexed and should be redirected back to the default URL to ensure you’re consolidating all signals to Google and LLM’s alike.
For those who are still running Shopify sites with this issue now might be a good time to consolidate those pages and ensure as you begin to approach search for a new era base level technical SEO issues are resolved.
If you’re looking for support on how to scale your Shopify brand be sure to book a free Shopify growth consultation where I’ll break down some of the key opportunities holding your site back in traditional search and LLMs.
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