For fractional CMOs & agencies
The problem
You’re accountable for organic. You don’t have time to become an SEO specialist.
As a fractional CMO, you’re already covering paid, brand, creative, and ops across multiple client accounts. SEO needs a level of platform-specific, hands-on depth that’s genuinely hard to deliver well alongside everything else you’re managing.
The usual options aren’t great: hand it to a generalist agency and hope they get Shopify, try to upskill yourself, or quietly let organic underperform and hope nobody asks.
This partnership gives you a fourth option a specialist you trust, sitting quietly inside your existing client relationship.
✗ Generalist agency misses Shopify-specific issues
✗ You spend hours learning SEO instead of running the account
✗ Organic underperforms quietly, client starts asking questions
✗ Performance becomes reliant on paid media spend
✓ You introduce a trusted specialist, stay the named lead
✓ SEO becomes a strength in your offering, not a gap
✓ You earn commission on the engagement, with no delivery work
What you get
Why fractional CMOs partner with me
🎯
You stay the named partner
You introduce me as your trusted SEO partner. The client sees you as the one who brought in the right specialist for the job not someone routing around you.
💰
Commission on every engagement
You earn a referral commission for the lifetime of the engagement, whether it’s a one-time audit or an ongoing fractional retainer with no delivery work on your side.
🛡️
Shopify-specific depth
Twelve years of ecommerce SEO, exclusively Shopify and Shopify Plus, including AI search visibility not a generalist trying to cover every platform.
💬
You’re always in the loop
No client communication happens without you. You’re copied on every update, every report, and every decision before it reaches your client.
⚡
Fast to plug in
No onboarding overhead for you. I run the discovery call, scope the engagement, and handle delivery you stay focused on the rest of the account.
📊
Reporting that makes you look good
Monthly reporting tied to revenue, not vanity traffic metrics built to slot straight into your existing client reporting and reviews.
A simple, co-branded model
You’re introduced to the client as a named partner on the engagement. The client knows you brought me in, and that relationship stays visible throughout.
In exchange, you earn a commission on the engagement value for as long as it runs. No invoicing, no delivery, no added workload on your side.
1 You make the introduction: A warm intro to your client, or a joint call if you prefer to stay present from the start.
2 I run discovery and scope the work: Audit or fractional retainer, scoped directly with the client, with you copied throughout.
3 You’re introduced as the partner: In reporting, on calls, and in any client-facing material.
4 You earn commission, ongoing: A percentage of the engagement value, for as long as the client stays engaged.
Commission structure is agreed per partnership — typically a percentage of the monthly retainer or audit fee, for as long as the engagement continues. We’ll work out specifics on the call.
Why trust me with your client
I've already worked inside other people’s client relationships
This isn’t theoretical agency and embedded work is a core part of how I already operate.
30+ Shopify brands
Direct fractional and project work across beauty, supplements, furniture, and fashion proof the delivery side holds up regardless of who introduced the client.
Let’s talk about partnering
Tell me a bit about your agency or fractional practice and the kind of clients you work with. I’ll come back to you within 1–2 business days to set up a call.
Looking to hire me directly for your own brand instead? See pricing & services.
